In December 2024, Immigration@SG (IASG) celebrated 10 years of service, providing comprehensive and reliable immigration solutions to individuals and corporations in Singapore. As a leading immigration consultancy, IASG has grown into a trusted partner, navigating the intricate processes of Singapore’s immigration system.
A Decade of Unparalleled Expertise
Founded in 2014 by Mr Masood Mustafa, IASG was established with the vision of simplifying and streamlining immigration procedures in Singapore. Over the past decade, IASG has supported thousands of clients with various Work Passes such as Employment Pass (EP), Personalised Employment Pass (PEP), Tech.Pass, ONE Pass, EntrePass, Singapore Permanent Residency (PR) applications, Singapore Citizenship applications, Business Incorporation, setting up Single Family Offices, Global Investor Programme (GIP) application, and general immigration services. With a highly experienced team, IASG offers personalised services to ensure clients meet their immigration needs, navigate Singapore’s stringent immigration requirements, while also resolving unique and complex immigration concerns.
IASG’s core mission has always been to deliver high-quality immigration solutions with a focus on professionalism, integrity, and personalised service. As Singapore’s immigration policies have evolved, so has IASG, adapting quickly to changes in the regulatory landscape and offering tailored advice that helps clients make informed decisions.
Client-Centric Approach
What sets IASG apart is our unwavering commitment to clients’ needs. From the moment clients approach the consultancy, they are met with personalised advice and support. IASG’s consultants work closely with clients to understand their unique situations and provide a clear roadmap to meet their immigration goals.
With a strong commitment to transparency, IASG ensures that clients are well-informed throughout the application process, providing clear communication and regular updates. This client-first philosophy has earned IASG high satisfaction ratings and a loyal customer base that has played a key role in its success.
10 Years of Service: Milestones and Achievements
Industry Awards
Throughout our 10 years history, IASG has won several prestigious awards – a testament to our commitment to service excellence.
- SME 100 Awards 2018 – Fast Moving Companies
- Best Immigration Consultancy Firm 2020 SEA, APAC Insider
- Singapore Fastest Growing Companies 2020, The Straits Times
- TOP Business Service And Quality 2021/2022, TOP 100 SME
- SME Excellence Business Award 2022/2023
- IE 100 Awards 2023
- Best PR Immigration Agency Singapore 2024
Key Partnerships
Building a network of key partners such as government-approved charity organisations and recognised financial institutions to ensure a seamless turnkey service delivery for all our clients. Some of our partners include:
- Singapore Red Cross
- Singapore Cancer Society
- AIA
Community Involvement
IASG has consistently demonstrated its commitment to community well-being through meaningful outreach initiatives. By engaging in activities that support both local residents and migrant workers, we are committed to our business goals to build bridges between locals and foreigners living in Singapore. Among its standout efforts are blood donation drives, food distribution programs for the local needy community, and support for migrant workers.
Blood Donation
Blood donation by IASG staff have become a hallmark of their community involvement. Recognising the importance of maintaining a steady blood supply, the organisation encourages staff and the public to contribute to this life-saving cause. These donations not only help replenish blood banks but also foster a spirit of unity, as participants come together to support individuals in critical need of medical care. Every donor may save up to 3 lives per donation.
Food Distribution to the Needy
Food distribution initiatives are another cornerstone of IASG’s outreach efforts. The organisation works diligently to identify and support vulnerable groups within the local community, providing nutritious meals and essential food supplies. By addressing food insecurity, these programs bring relief to struggling families and reinforce the organisation’s commitment to social responsibility.
Support For Migrant Workers
In addition to assisting locals, IASG extends its support to migrant workers, a vital yet often underserved segment of Singapore’s population. The organisation regularly distributes meals and essential items to these workers, acknowledging their contributions to the nation’s development. These efforts not only meet immediate needs but also foster a sense of belonging and appreciation among migrant workers, who are far from their families and home countries.
Greatest Challenges for the Past Decade
Unprecedented Challenges During Covid-19
The COVID-19 pandemic presented IASG with unprecedented challenges, testing its resilience and adaptability in the face of a sudden global crisis. As an organisation tasked with managing immigration processes and supporting Singapore’s workforce, we had to navigate rapidly changing travel restrictions, safeguard public health, and ensure operational continuity—all while addressing the unique needs of our stakeholders.
Surge of Inquiries & Applications
One of the most immediate challenges was managing the surge of inquiries and applications as borders closed and international travel ground to a halt. Singapore’s strict entry requirements, including Stay-Home Notices (SHNs) and pre-departure testing, added layers of complexity to immigration processes. IASG had to swiftly implement new protocols, communicate policy changes effectively, and handle the concerns of both local residents and foreign nationals, all while operating with limited in-office capacity due to social distancing measures.
Internal Struggles
Internally, the organisation faced challenges in maintaining morale and productivity amidst a climate of uncertainty. With many staff members transitioning to remote work, IASG had to invest in digital infrastructure, and ensure effective communication across dispersed teams. Despite these hurdles, the organisation demonstrated remarkable agility, leveraging technology and innovation to sustain operations and adapt to new norms.
Going the Extra Mile
The pandemic also underscored the importance of empathy in IASG’s work. Whether it was supporting families separated by travel restrictions or assisting businesses reliant on foreign talent, the organisation was required to balance strict public health measures with compassion and understanding. These challenges ultimately strengthened IASG’s ability to respond to crises, preparing it to navigate future disruptions with greater resilience.
Market Changes
Since the onset of the pandemic, market sentiment surrounding immigration services has shifted significantly. An increasing number of individuals are opting for a do-it-yourself (DIY) approach when applying for Permanent Residency (PR) or Citizenship, under the perception that immigration specialists are non-essential and add limited value to the application process.
The number of industry players increased dramatically as immigration consultants set out on their own or joined existing competitors, thus heating up the competition. The industry was marred by unethical practices from certain players who make false promises to clients and fail to deliver the services promised, further eroding trust in professional immigration services.
Looking Ahead: 2025 and Beyond
As IASG steps into its second decade, we look forward to expanding our services even further. Plans for 2025 include continuing to build partnerships with key stakeholders for the benefit of our clients and ensuring that we remain a leader in immigration consultancy for both individuals and corporations.
IASG’s 10-year celebration is not just a look back at past achievements but a forward-facing commitment to the future. We remain dedicated to offering best-in-class immigration services, helping Singapore maintain its reputation as a hub for global talent while supporting the nation’s evolving workforce needs.
Immigration@SG: A Pioneer in the Immigration Industry
As Singapore continues to attract top talent from around the world, IASG’s role has never been more crucial. For the past decade, we have been a key player in helping individuals and companies navigate Singapore’s complex immigration framework. As we celebrate our 10-year anniversary, IASG’s commitment to excellence, adaptability, and client-first approach will ensure it remains a cornerstone of the immigration consultancy landscape for many years to come.
Here’s to another decade of success for Immigration@SG!
